Gyprock® - Optimised Core
The biggest technological advance in the plasterboard industry in over 20 years was launched with an integrated campaign across radio, print advertising, direct mail, premiums and POS along with an interactive website 'hijack'. The campaign was based around "The secret to a stronger, lighter plasterboard" with a cheeky creative concept that saw the unlikely partnership of gladiators and ballerinas used to represent the product benefits.
iGuzzini - Light is back
We plan, negotiate and provide advertising, editorial and digital material for iGuzzini's comprehensive media schedule that targets architects, interior designers, landscape designers and electrical engineers. For this double-page spread, placed in Landscape Architecture Australia magazine, we interviewed the electrical engineer involved in the project and crafted the ad copy to ensure the both the product benefits and the views of the engineer were represented.
Blum - The science behind your perfect kitchen
Solahart – Solahart TV Ad
Research showed that the solar market and available government rebates were confusing to many homeowners and there was a lack of trust for the many business which were aggressively offering solar power among the key over 50 demographic. Our insight was to use a news-style presentation by a trusted newsreader in Richard Morecroft which reinforced Solahart's position as the trusted market leader while addressing a complex issue in a clear and easy to understand way.
Watch below.
