Admentum created an in-store promotion to increase sales for a range of products over a 3 month period. For every purchase over $100 customers received an entry in the draw to win one of 5 Trailers loaded with products from Gyprock®, Bradford and GTPRO.

We designed and managed a major promotion aimed at increasing sales of Gyprock product through Gyprock Trade and other participating stores. The point of sale suite included posters, bunting, creative box display and DL flyers. The promo was backed up by a raft of online activity including an online entry page as well as Google in-app and Display campaigns. The promotion received nearly 4,000 entries in the 7 week period and met the objective of increasing sales.

Bradford was looking for a fun promotion with high perceived value to promote their Bradford Gold insulation. The idea of a chance to win your weight in $1 coins was pure gold.