Gyprock® - Expect More
With Expect More... we created a graphic device and campaign theme approach that provided the flexibility to promote products, capabilities, service types and other groupings across differing target types (architects, builders, contractors).
The 'icon ribbon' allowed us to reinforce the wide range of Gyprock products and services of relevance to that ad's target leaving the main body of the ad with a single focus with the bold, yet totally realistic promise that you can Expect More form Gyprock.
The campaign has become an important, long-term brand communications platform across the organisation and is entering its 3rd year with a fresh new look on the way!
Blum - All furniture has two sides
Blum creates lift mechanisms, hinges and drawer systems for kitchens. We created the concept of these ads to shift people's thinking from viewing kitchen cabintery as a purely functional part of the kitchen to viewing it as furniture. The brochure showcases two number of Blum's innovative designs which are as much about the features of the inside as the look of the exterior. It also educates readers amount the importance of flow, space and motion within a kitchen, helping them to understand how Blum products can create both a practical and beautiful kitchen.
