iGuzzini - Light is back
We plan, negotiate and provide advertising, editorial and digital material for iGuzzini's comprehensive media schedule that targets architects, interior designers, landscape designers and electrical engineers. For this double-page spread, placed in Landscape Architecture Australia magazine, we interviewed the electrical engineer involved in the project and crafted the ad copy to ensure the both the product benefits and the views of the engineer were represented.
Solahart – Solahart TV Ad
Gyprock® - Optimised Core radio ad
We recommended a national radio schedule as a medium to reach plastering contractors for the launch of Gyprock's New Supaceil product. This gave us the reach and frequency we needed for this tight target whilst also 1achieving an overarching brand objective to reinforce Gyprock's innovation leadership as the first to market with a revolutionary technology. All this in just 30 seconds!
Sharp - Warehouse Sale radio live reads
We recommended a Sydney radio schedule to be included in the media plan for the Sharp Warehouse One Day Sale. Live Reads were booked as they can often create a sense of urgency and immediate action which was the objective for the Sharp Warehouse Sale. The live reads were booked for the 3 days in the lead up to the sale.
Hebel - SoundBarrier
Hebel SoundBarrier is a highly effective acoustic barrier system that produces significant reductions in noise levels from industry, freeways and rail corridors. One of the key benefits of SoundBarrier is the high level of design versatility from simple, geometric shadow lines within single panels to intricate variable depth routing for a sculptured - look over multiple bays.
The challenge was to create a website and brochure that clearly shows the design benefit. We created animations "Take a drive" showing SoundBarrier designs on a freeway and "From inspiration to reality" showing a design idea going from a drawing into reality.