We plan, negotiate and provide advertising, editorial and digital material for iGuzzini's comprehensive media schedule that targets architects, interior designers, landscape designers and electrical engineers. For this double-page spread, placed in Landscape Architecture Australia magazine, we interviewed the electrical engineer involved in the project and crafted the ad copy to ensure the both the product benefits and the views of the engineer were represented.

 

Research showed that the solar market and available government rebates were confusing to many homeowners and there was a lack of trust for the many business which were aggressively offering solar power among the key over 50 demographic. Our insight was to use a news-style presentation by a trusted newsreader in Richard Morecroft which reinforced Solahart's position as the trusted market leader while addressing a complex issue in a clear and easy to understand way. Watch below.

 

 

We recommended a national radio schedule as a medium to reach plastering contractors for the launch of Gyprock's New Supaceil product. This gave us the reach and frequency we needed for this tight target whilst also 1achieving an overarching brand objective to reinforce Gyprock's innovation leadership as the first to market with a revolutionary technology. All this in just 30 seconds!

 

Listen here:

 

 

We recommended a Sydney radio schedule to be included in the media plan for the Sharp Warehouse One Day Sale. Live Reads were booked as they can often create a sense of urgency and immediate action which was the objective for the Sharp Warehouse Sale. The live reads were booked for the 3 days in the lead up to the sale.

Listen here: 

Hebel SoundBarrier is a highly effective acoustic barrier system that produces significant reductions in noise levels from industry, freeways and rail corridors. One of the key benefits of SoundBarrier is the high level of design versatility from simple, geometric shadow lines within single panels to intricate variable depth routing for a sculptured - look over multiple bays.


The challenge was to create a website and brochure that clearly shows the design benefit. We created animations "Take a drive" showing SoundBarrier designs on a freeway and "From inspiration to reality" showing a design idea going from a drawing into reality.