With Expect More... we created a graphic device and campaign theme approach that provided the flexibility to promote products, capabilities, service types and other groupings across differing target types (architects, builders, contractors).

The 'icon ribbon' allowed us to reinforce the wide range of Gyprock products and services of relevance to that ad's target leaving the main body of the ad with a single focus with the bold, yet totally realistic promise that you can Expect More form Gyprock.

The campaign has become an important, long-term brand communications platform across the organisation and is entering its 3rd year with a fresh new look on the way!

Gyprock 65 years was a successful campaign that met a demanding brief which included external and internal targets and our desire to reinforce market leadership since 1947 while maintaining a sense of brand vibrancy.

We designed the campaign around milestones in the Company's history that substantially changed the industry. We used selected visual cliches of the time to support the notion that "While all these crazy things were happening, Gyprock was quietly changing the face of the industry once again"

Execution included print advertising, POS, premiums and DM with an internal video that featured long-standing and new staff as well as our oldest family customer. The campaign culminated in the circulation of a 12 page newspaper – The Gyprock Times - with every spread written like a newspaper for a different decade including news of the time – both Gyprock and general.

The whole campaign was a loads of fun and we are grateful that a new marketing team at Gyprock trusted us to implement our campaign – one that was very different to what they had been doing in the past!

Ardex was looking for an exclusive brand of tile adhesives, sealers and grouts for one of its major clients. They decided to refresh their existing brand, ABA, and we were tasked with rejuvenating the logo and creating the packaging and marketing materials for the launch.

The biggest technological advance in the plasterboard industry in over 20 years was launched with an integrated campaign across radio, print advertising, direct mail, premiums and POS along with an interactive website 'hijack'. The campaign was based around "The secret to a stronger, lighter plasterboard" with a cheeky creative concept that saw the unlikely partnership of gladiators and ballerinas used to represent the product benefits.