Thanks to our considerable experience in the energy efficiency space, Admentum was engaged to write all the SEO copy for the new Bradford Energy Solutions website.

Admentum worked closely with Solahart and its web developers on the structure and flow of the website to provide the optimum user experience. We also wrote all the SEO copy to maximize leads to their network of Solahart Experts.

To support the launch of Gyprock’s new range of decorative cornice we conceived a design magazine to help show homemakers how cornice can lift the appearance of a room and help achieve the look they love in their new home. When sales of their decorative cornice exceeded expections they asked us to create HomeStyle 2 to inspire homebuyers and renovators with the architectural features that can be achieved using Gyprock and showing how upgrading to Gyprock specialty boards can improve the experience of their new home or renovation. To increase and measure engagement with the magazines, we created Pinterest and Facebook competitions which asked readers to share with us and their followers their favourite parts of the magazine as well as their own home style inspiration. 

Take a look at HomeStyle 2 magazine: gyprock.com.au/homestyle 

Working closely with the marketing and IT teams we developed the online strategy, site map and design for Gyprock's new website.  Once the direction had been agreed we were responsible for SEO copywriting of the complete site and preparing all the image resources.