Research showed that the solar market and available government rebates were confusing to many homeowners and there was a lack of trust for the many business which were aggressively offering solar power among the key over 50 demographic. Our insight was to use a news-style presentation by a trusted newsreader in Richard Morecroft which reinforced Solahart's position as the trusted market leader while addressing a complex issue in a clear and easy to understand way. Watch below.