Gyprock® - Expect More

With Expect More... we created a graphic device and campaign theme approach that provided the flexibility to promote products, capabilities, service types and other groupings across differing target types (architects, builders, contractors).

The 'icon ribbon' allowed us to reinforce the wide range of Gyprock products and services of relevance to that ad's target leaving the main body of the ad with a single focus with the bold, yet totally realistic promise that you can Expect More form Gyprock.

The campaign has become an important, long-term brand communications platform across the organisation and is entering its 3rd year with a fresh new look on the way!