Gyprock® - Gyprock Live Events 2014

Admentum was challenged to create a concept for a series of events around the country that would enable Gyprock to showcase its range of products, highlight product innovation, reinforce its market leader position and build relationships with builders, architects and contractors. The Gyprock Live Quiz Show concept was created to allow key messages to be delivered in an engaging and entertaining way. Brian Nankervis, our host, conducted quizzes amongst both Gyprock staff and the audience up on stage. Throughout the rest of the room, attractive booths for each key product/service area were manned by CSR staff to enable personal and informative conversations with the audience. Admentum managed all aspects of the event including stand design and build, invitations and RSVPs, talent procurement and scripting and venue bookings. Gyprock reached over 150 attendees at each location, giving them the chance to continue engagement with their existing customers and help potential customers understand why Gyprock is the market leader.