Gyprock® - 65 Years

Gyprock 65 years was a successful campaign that met a demanding brief which included external and internal targets and our desire to reinforce market leadership since 1947 while maintaining a sense of brand vibrancy.

We designed the campaign around milestones in the Company's history that substantially changed the industry. We used selected visual cliches of the time to support the notion that "While all these crazy things were happening, Gyprock was quietly changing the face of the industry once again"

Execution included print advertising, POS, premiums and DM with an internal video that featured long-standing and new staff as well as our oldest family customer. The campaign culminated in the circulation of a 12 page newspaper – The Gyprock Times - with every spread written like a newspaper for a different decade including news of the time – both Gyprock and general.

The whole campaign was a loads of fun and we are grateful that a new marketing team at Gyprock trusted us to implement our campaign – one that was very different to what they had been doing in the past!