We designed and managed a major promotion aimed at increasing sales of Gyprock product through Gyprock Trade and other participating stores. The point of sale suite included posters, bunting, creative box display and DL flyers. The promo was backed up by a raft of online activity including an online entry page as well as Google in-app and Display campaigns. The promotion received nearly 4,000 entries in the 7 week period and met the objective of increasing sales.